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4 min readDecember 18, 2025

Welcome to CONQR

K
KristianFounder & CEO
Welcome to CONQR

Yo. I'm Kris, founder of SwankLabs and creator of CONQR, a running app that's actually fun to use. Let me tell you why I'm building it.

The gap between knowing and doing

I've spent most of my career building products at scale. Outside of work, exercise is my reset button. Running, walking, hiking, biking, whatever gets me out the door when motivation is low.

Here's the thing: I've trained for events, fallen off completely, restarted more times than I can count. And I've learned the same lesson over and over: tracking alone doesn't keep you going.

Most fitness apps miss the point

They're great at recording stuff: distance, pace, heart rate, pretty charts. But here's what bugs me: too many apps treat your basic workout data like a premium feature.

Your core movement data should be yours. Understanding your progress, seeing what you accomplished, tracking your consistency, that shouldn't be locked away.

But the bigger issue? Most apps just become passive logs. They don't:

  • Give you a reason to exercise today
  • Make rest feel intentional instead of like falling behind
  • Create visible progress
  • Make consistency feel rewarding
  • Momentum is the hardest thing to rebuild once you lose it.

    Privacy isn't optional

    Before CONQR, I spent years in privacy, data protection, and AI systems, designing and reviewing products used at massive scale. That experience shapes every decision here.

    CONQR collects only what's needed, stays transparent about it, and never sells or exploits your data. Period.

    Your exercise data exists to help you stay consistent, not to be packaged, resold, or used to manipulate you. That means:

  • Clear data practices
  • No dark patterns
  • No surprise uses of your information
  • No locking your own data behind subscriptions
  • Trust matters, especially when a product lives close to your body and daily habits.

    What CONQR actually is

    CONQR is a gamified exercise app built around one idea: consistency beats intensity.

    Every workout helps you:

  • Claim and expand territory in a shared world
  • Defend what you've earned
  • Level up over time
  • Compete in leagues and challenges
  • You don't need to be the fastest. You don't need perfect streaks. You just need to keep showing up.

    Competition that motivates (not punishes)

    CONQR is competitive, but fair. Our league system (Rust to Mythic) lets you challenge yourself and others at your level. It's not about pressure; it's about friendly rivalry. A reason to go out for one more walk, jog, or run.

    You're competing on consistency and momentum, not just raw speed.

    How it's different

    Territory: Run a loop, claim that territory. Run it again, strengthen your hold. Others can challenge you, but you defend by staying consistent.

    Fair competition: Compete with people in your league and the broader community through challenges and local leaderboards.

    Motivated by design: Weekly and monthly challenges reward showing up. Rest and recovery are part of the system, not something to feel guilty about.

    No paywalls on core features: Your essential workout data and metrics stay accessible. Your data, your insights.

    Why now?

    Fitness tech hasn't evolved much, but burnout has. People don't need more dashboards. They need systems that help them stay consistent.

    CONQR is built to be motivating, competitive, and fair. It's designed to help you conquer healthy habits over time.

    Join the waitlist

    CONQR is in active development. Early access gets you:

  • First look at the app
  • A voice in shaping features
  • Founding-user perks at launch
  • If exercising with purpose, progress, and a bit of competition sounds appealing, join below.

    Join the waitlist and help shape CONQR from day one.